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The background behind the work.

Who I am, where I've worked, and the skills and tools I bring to a project. Want the work itself? See the portfolio →

Keith Gabriel T. Parajinog
About

The whole pipeline, not just the edit.

I'm Keith Gabriel T. Parajinog, a social media manager, producer, and video editor with 4+ years, 2000+ projects, and 10+ clients worldwide. I treat AI as a creative multiplier, not a shortcut.

From short-form for clothing brands to long-form features, graphics, and full websites & funnels, I own the whole pipeline. Most recently for Coach Malik, KZ Audio & Video, and Zauber Group.

Social Media ManagerProducerVideo EditorGraphic DesignerWeb & FunnelsAI Expert
Experience

Where I've worked.

4+ years across agency, in-house, and freelance, plus current clients like Coach Malik and Kelly Zauber. Part of 2000+ projects for 10+ clients worldwide.

Roles
2024–2025
Multimedia Producer
Marketing & Ads Agency · LA-based (Remote)
Team LeadProducer
Led content for multiple US-based DTC e-commerce brands.
  • Led a team of editors and social marketers across multiple brands
  • Developed creative concepts & ad campaigns built for DTC conversion
  • Designed content strategies across paid social, organic & e-commerce
  • Directed pre-production: shot planning, scripting & creative direction
2020–2025
Social Media Manager / Video Editor
Full-time · Multiple clients
Social Media ManagerVideo Editor
Ran social and edited video end-to-end for a diverse client roster.
  • Managed multiple social accounts across platforms for diverse clients
  • Created & edited long-form and short-form video, optimized per platform
  • Designed graphics and static ads aligned to each brand's guidelines
  • Planned & scheduled content calendars that kept brand voice consistent
2023–2025
Technical Virtual Assistant
HighLevel
FunnelsAutomations
Built and automated the back end of client growth systems.
  • Designed & managed website layouts, sales funnels & customer-journey optimization
  • Built email campaigns with automated workflows to improve efficiency
  • Troubleshot technical issues and provided client support
Featured clients
Current
Mohammed “Coach” Malik
Coach Malik · Personal brand
Video EditorSocial Media Manager
✓ Available as a reference
Lead editor and social manager for Coach Malik's online presence.
  • Edit long-form coaching content and high-retention short-form clips
  • Repurpose flagship videos into Reels, TikToks & Shorts
  • Manage posting, captions, and audience growth across platforms
Current
Kelly Zauber
KZ Audio & Video · Zauber Group
EditorSocial Media ManagerWebsite Dev & Manager
Full-stack creative and digital partner across both of Kelly's businesses.
  • Edit promotional and brand video for KZ Audio & Video and Zauber Group
  • Run social media: content production, scheduling, and engagement
  • Develop and manage the websites, keeping them current and on-brand
Capabilities
Skills What I bring to every project
AI Expert Social Media Management Video Editing Content Production Content Strategy Creative Concept Development Graphic Design Website / Funnel Builder Automations Pre-Production Planning DTC / E-commerce Team Leadership Problem Solver
Stack
Tools & Software My day-to-day toolkit
Veed CapCut Descript Storyblocks Canva Notion HighLevel monday.com Asana Slack ChatGPT Claude Claude Code
Let's collaborate